It’s official. I’ve launched romancircus.com to create, produce, and automate media like never before.
I’m striking out to pursue a vision I believe defines Web 4.0: The era of the owner-automator. I’ve never felt such leverage with the tools available; this isn't just a media project, it’s a blueprint for a new form of capitalism.
A Return to the Arena: The Generative Circus Philosophy
The name, The Roman Circus, is our cultural thesis. The phrase panem et circenses—"bread and circuses"—speaks to the deepest transaction: mass spectacle deployed to manage the populace. Modern scaled digital content is the new circus. We're not here to moralize the consumption; we are here to master the production. We are building the Circus Maximus with silicon and code.
This vision is anchored in the most important feature of Web 4.0: Owners no longer need to sell their independence (VC) or reputation (crypto) in exchange for the capital required to build & scale. We can self-fund growth by transmuting AI compute credits into 10x the value to our OWN bank account within weeks, not years.
The Collapse of Labor: Creation to Automation
The old world labored under three concepts: Creation (the messy spark), Production (the fixed-cost execution), and Automation (making repetition faster).
Generative AI collapses this taxonomy. The Orchestrator is no longer a Creator or a Producer. They are an Owner-Automator—a new ideal replacing the old "owner-operator." The value shifts from manual execution to system design and enforcement. We treat production as a relentless, continuous pipeline.
This leads to a new generation of "private equity" plays: Buy small cash flow generating businesses, then automate operations. Instead of gutting and optimizing, we deploy agentic workflows to ensure consistent quality while radically reducing costs.
The Core Bet: Cost to Zero, Quality to Reality
This is the singular, powerful insight that underpins our company: We are betting that the cost to produce media is collapsing to zero, while the quality of that media is simultaneously approaching reality.
The old model was burdened by Fixed Costs (salaries, studios). We eliminate them. This isn't efficiency; it's cost-basis obliteration. The expense of a scene is driven down to the variable cost of an API call.
The fusion of near-zero cost with hyper-fidelity is an unassailable economic weapon.
I have a perfect use case that proves this: I recently leveraged the VEO3 fast credits, which were temporarily free, to generate infinite b-roll footage for an entire 30-minute documentary.
- The Cost Before: Accessing or generating this kind of high-fidelity b-roll would have required a budget of $300,000 to $500,000 USD for actors, crews, and location scouting.
- The Cost Now: The expense was $0.00 USD for the core creative output, and the production time was just 4 days.
The final quality surpasses any live-action recreation currently available in documentaries using human-acted real estate scenes. The fusion of near-zero cost with hyper-fidelity is an unassailable economic weapon.
I have literal proof of this: I used VEO3 to make a YouTube Shorts account, and it was able to generate 58 million views in less than 2 months. The insane part is that VEO3 fast credits have been free for the last 3 weeks. This is legit a money glitch in the matrix.
Admittedly, you still need the ultra pro subscription to access this (around $200 USD a month), but having both YouTube & TikTok monetization turned on can ROI you quite quickly.
The Orchestrator: Director of Systems
The final shift is in the human's role. The Creator-Laborer sold their finite time.
The Owner-Creator as Orchestrator achieves systemic leverage. They are the director of the protocols, the auditor of the metrics, and the high-level decision-maker. They do not work in the system; they work on the system.
This is the ultimate evolution of labor: the Owner-Automator achieves the old aristocratic dream—wealth derived from owning the means of production and scaling intellectual leverage, not from selling their own finite energy. I am the conductor of the generative orchestra.
October 20, 2025
Jig
Owner Automator
Roman Circus